Shipping web products from Bogotá since 2014. AI-augmented since 2023.
OSMELL CAICEDO · BOGOTÁ, CO · MMXXVI
01 — CURRENTLY SHIPPING
Multi-tenant WhatsApp commerce for LATAM
A platform for delivery businesses (liquor stores, dark kitchens, pharmacies). Each tenant gets a branded catalog under {slug}.ultti.co, a WhatsApp checkout, an operator panel and per-tenant payment methods (Nequi, Daviplata, Bre-B). Single Supabase backend with RLS scoped per business.
02 — SELECTED WORK
Seven projects across products, packages and integrations. Pick one.
Solo Founder & Developer
High-performance pharmacy directory for Malta. 800+ static pages generated at build time from SQLite → JSON exports. Includes JSON-LD schemas, sitemaps, PWA support and a Mediterranean design system. Zero runtime database — maximum Core Web Vitals.
Next.js 15 · TypeScript · SQLite · Static Generation · JSON-LD · PWA · Tailwind
800+static pages
Author
Node.js CLI + library that converts PDF, DOCX, Excel, HTML and images to clean Markdown via Cloudflare Workers AI. Zero runtime dependencies. Published on npm.
Node.js · CLI · Cloudflare Workers AI · npm
0runtime deps
Lead Full Stack Developer
Billing automation product that integrates QuickBooks and Hotmart APIs to invoice digital purchases automatically. Built end-to-end on the TALL stack with Filament PHP as the operator panel.
Laravel · Livewire · Filament · Tailwind · Alpine.js · QuickBooks API · Hotmart API · MySQL
Full Stack Developer
VILT-stack web app that lets contractors design rainwater gutter layouts based on parts and length, then generates technical PDFs via Puppeteer and emails them to the client.
Laravel · Inertia.js · Vue · MySQL · Puppeteer · Node Mailer · Nginx
Lead Developer
PHP package integrating Google Workspace services (Meet, Classroom, Calendar, Accounts) with Laravel applications — used in production to power virtual classrooms with one-click Meet, calendar events and passwordless sign-in.
Laravel · Vue · Google Workspace API · OAuth2 · MySQL
Developer
Professional website for an orthopedic surgeon in Cúcuta, Colombia. Multi-page SEO architecture with specialized landing pages for hip and knee replacement surgery. JSON-LD Physician/MedicalProcedure schemas, WhatsApp integration, YouTube testimonials.
Astro · Tailwind · JSON-LD · Medical SEO
Solo Developer
Personalized affirmation audio generator that converts your goals into professional audio files. Multiple AI voices, 432Hz background music, unlimited custom affirmations.
AI · TTS · Audio Generation · SaaS
03 — EXPERIENCE
Ten years across Laravel teams in Colombia, Malta and the US.
Level60 Consulting · Nashville, TN
Building features across a portfolio of Laravel applications focused on performance and maintainability. Introduced Filament as the admin layer in several projects, contributed to Next.js / TypeScript frontends and to the CI/CD pipeline. Heavy use of AI-assisted development (Claude Code, Cursor) to ship faster with rigorous code review.
EyeUniversal LLC · San José, CA
Delivered web applications with Laravel and online stores with WooCommerce, WordPress and Shopify for US clients. Owned the full delivery cycle: requirements, architecture, implementation, deployment.
SENA · Colombia
Trained ADSO students in HTML, CSS, JS, PHP/Laravel, Git/GitHub and CI/CD. Designed practice repos and evaluation rubrics tied to GA evidences.
Ovy.so · Colombia
Led the migration of a PHP Vanilla product to Laravel with Vue + Inertia on the frontend and Docker-based development. Implemented GitLab Flow, Conventional Commits and Continuous Delivery. Converted the frontend to a PWA with offline capabilities and led the Google Workspace integration (Meet, Calendar, Accounts).
04 — ABOUT
I build the boring parts well so the interesting parts get a chance.
I'm a software engineer with ten years in the Laravel ecosystem. I specialize in multi-tenant applications, Filament admin panels, serious API integrations (Google Workspace, QuickBooks, Hotmart, MikroTik, n8n) and programmatic SEO at scale — paired with an AI-augmented workflow (Claude Code, Cursor) that lets me ship faster without skipping review.
I've worked with US companies (Level60 Consulting · Nashville, EyeUniversal · San José) and led the technical team at Ovy.so for five years, migrating a PHP monolith to Laravel + Vue/Inertia, building a PWA, and shipping a Google Workspace integration.
I also spent three years as a software-development instructor for ADSO at SENA, teaching Git, PHP/Laravel and CI/CD. Mentoring junior devs and sharing what I learn is still part of how I work.
Now I split my time between client contracts and my own products (Ultti, Malta Pharmacy Empire, mkdn). Available for remote contracts, Laravel performance audits, and product collaborations.
05 — CONTACT
Open to remote contracts and product collaborations. I usually reply within 24 hours.